Actress Sydney Sweeney is once again at the center of attention after American Eagle released its Fall 2025 ad campaign featuring the 26-year-old posing without a top, as reported by Page Six.

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The campaign, unveiled Wednesday, showcases Sweeney modeling a limited-edition denim jacket retailing for $80. The “Euphoria” star wore the jacket open with no shirt or top underneath, appearing topless in the promotional imagery.

The jacket is reportedly inspired by Sweeney’s on-set fashion preferences. The campaign marks another high-profile collaboration between the actress and the American clothing brand, which continues to target younger consumers through celebrity endorsements.

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Sweeney, who gained widespread recognition for her role on HBO’s “Euphoria,” has become a prominent figure in fashion marketing over the last several years, frequently working with major brands.

American Eagle previously partnered with the actress in earlier campaigns, and her current appearance continues that relationship.

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While the brand’s latest photos have attracted attention across social media, American Eagle has not released an official statement about the campaign’s direction or artistic choices.

This isn’t the first time the actress has stirred discussion with bold advertising. Earlier campaigns featuring Sweeney have generated similar reactions from both fans and critics, particularly when the content leans toward provocative.

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The photoshoot is part of American Eagle’s broader Fall 2025 collection rollout, which includes various limited-edition denim pieces. The jacket modeled by Sweeney is marketed as an exclusive item tied to her personal style.

The campaign launch comes at a time when fashion brands are increasingly relying on social media visibility to drive interest and sales, often using celebrity-led marketing to generate engagement.

The topless denim shoot is expected to contribute significantly to American Eagle’s visibility during the back-to-school shopping season.

Sweeney has not yet commented publicly on the campaign. As of now, the images are featured prominently on American Eagle’s website and social media accounts, where the brand is actively promoting the new seasonal line.