Singer Lizzo took to social media on Thursday to mock Sydney Sweeney’s recent American Eagle ad, joining a growing number of critics targeting the denim campaign for its perceived racial insensitivity, as reported by Page Six.
The Grammy-winning artist posted a satirical meme that imitated the original ad, which featured Sweeney wearing a denim outfit and using the slogan, “My jeans are blue.”
Lizzo reacts to Sydney Sweeney’s “bold” American Eagle ad 😅⚰️ pic.twitter.com/9ysQsHjq4f
— Neemesh Sir (@neemeshsir) August 1, 2025
Lizzo’s post featured her in similar denim clothing with the caption, “My jeans are black…” The meme also included the phrase, “If the Democrats won the election,” appearing to mock the political uproar surrounding the ad and the progressive backlash directed at Sweeney.
The post was widely shared on Instagram and appeared to take direct aim at the controversy brewing online. However, it didn’t seem to have the feedback she was looking for…
They’re still blue.
— SplatTeamMom (@SplatTeamMom) August 1, 2025
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It’s actually refreshing to see her dressed for once..
— Mags 🏆🔴 (@magthered) August 1, 2025
I am not sure if it’s satire or not, her message actually translates to “oh the world dodged a bullet by not electing Kamala”
— Milktea Alliance 8⃣1⃣7⃣ W.S. (@KamiliaHaraQoo) August 1, 2025
Sweeney, best known for her role on the HBO series Euphoria, appeared in American Eagle’s campaign earlier this week. The campaign played on a pun involving genetics and denim, with Sweeney saying, “I have great jeans.”
The ad received immediate criticism from some who claimed the combination of the phrase and the casting was racially insensitive.
As a PROUD black man, I see nothing wrong with Sydney Sweeney and American Eagle parading her “good genes/jeans.”
Celebrating blue eyes and blonde hair isn’t “white supremacy.” Those are conventionally attractive, GOOD GENES. That doesn’t mean they’re the ONLY good genes. pic.twitter.com/FNfcpHuXZg
— Xaviaer DuRousseau (@XAVIAERD) July 28, 2025
One TikTok user claimed, “This just echoes pseudoscientific language of racial superiority,” and accused the ad of drawing from “pseudoscientific language of racial superiority” that has historically “been weaponized to uphold a racial hierarchy.”
Another user argued that highlighting traits such as blonde hair and blue eyes in the context of a discussion on genes created dangerous messaging.
However, others defended the campaign, suggesting the use of wordplay was simply a marketing tool and not a coded message about race. Sweeney and American Eagle have not released any official statements responding to the backlash.
Sydney’s fans have stood by her.
More Sydney Sweeney and Less Lizzo. 🇺🇸 pic.twitter.com/HM4bRwPThj
— Jeffrey Nasty (@NastaJeffrey) July 29, 2025
No one wants to see Lizzo in a jeans ad. Thank you Sydney! We are sooooo BACK! 💕 pic.twitter.com/7h8oEd5bdl
— christina Noname (@christinaNonam2) July 27, 2025
In an apparent effort to broaden the campaign’s imagery, American Eagle posted photos on July 27 featuring a black model with dark curly hair in similar denim attire. The caption read, “Denim on denim on denim… on denim. AE has great jeans.”
Pop star Doja Cat also commented on the controversy. The “Say So” singer posted a TikTok video mimicking Sweeney’s monologue from the ad while using an exaggerated Southern accent.
Doja Cat mocks Sydney Sweeney’s American Eagle commercial in new TikTok. pic.twitter.com/22nLoguWGG
— Pop Base (@PopBase) July 29, 2025
Doja Cat and Lizzo, who recently collaborated on the track “Still Can’t Fuh,” have both used social media to amplify the criticism.
The campaign continues to trend online as debate intensifies over whether the ad was tone-deaf or misinterpreted.
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Reminds me of an old Get Smart episode where Agent 99 is comparing Maxwell Smart (Agent 86 – Don Adams) to another agent with “You’re worth two 43’s 86.” Lizzo is probably at least two Sydney S’s and would look better in a burka. But it could be a blue jean burka!
Who the hell is Lizzo?
(Maybe if we ignore this fat slob she’ll go away.)
A very vocal minority is trying to shape our culture. Much as I would love to see these people given a serious beating which they richly deserve, our best reply is laughter. They are pathetic but not deserving of empathy. They deserve ridicule both online and in Real Life. Follow Maxine Waters’ Democrat Playbook, “Let’s make sure we show up wherever we have to show up,” Waters told a crowd in California over the weekend. “If you see any [liberal] in a restaurant, in a department store, at a gasoline station, you get out and you create a crowd, and you push back on them, and you tell them they’re not welcome anymore, anywhere.”